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The Path Forward

So, I know I said I was going to retire from PR on January first, but a girl (of 68) can change her mind, right? I wrote about a half dozen revisions of my retirement blog, but it turns out that I’m not quite ready to be put out to pasture yet. Maybe that’s why […]

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THINGS ARE LOOKING UP FOR THE ARTS

…but we still have months to go Two important statements about reopening the arts recently came out, one only slightly contradicting the other.  New York State Governor Andrew Cuomo is looking at ramping up this summer, while Dr. Anthony Fauci cautiously aims for the fall (https://www.nytimes.com/2021/01/12/arts/cuomo-art-culture-plan.html). Either way, the outlook for the arts and culture […]

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Turning Desperation Into Inspiration, Take Two

I originally wrote and posted this on March 21, a little more than a week after the COVID-19 shutdown. Like my clients – most of whom are artists, art organizations, arts-related businesses, or non-profits promoting events – I quickly found myself unemployed. With Phase 2 of reopening just beginning now, and performances and events cancelled […]

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Turning Desperation into Inspiration

  With the necessary social restrictions of COVID-19, many of us are suddenly without income. It’s scary and easy to despair, but I’ve been inspired by my clients, most of whom are artists, art organizations, or non-profits promoting events. With the cancellation of pretty much everything, they – like the rest of the world – […]

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WISE BEHIND MY EARS

  I recently happened upon a 2017 TED talk by ageism activist Ashton Applewhite called “Let’s End Ageism.” It forced me to examine how I’d been feeling about growing older, and I realized with a shock that what I had been experiencing was fear. I’m sure this is partially due to caring for my parents […]

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What is PR and Do You Need It?

Photo: KeyBank Rochester Fringe Festival Producer Erica Fee being interviewed by local TV stations, credit Dick Bennett   I met a young music producer/fashion designer the other day. He was selling computers although obviously more interested in pursuing his artistic passions. When he found out what I do, he admitted that he wanted to learn more […]

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BUT IT’S GREAT EXPOSURE…

Would you ask a plumber, electrician, or any other service provider to work for free? Artists – painters, dancers, comedians, writers, actors, musicians, etc. – work for years at their craft and still are routinely asked to donate or discount their services. I guess it’s because their jobs are obviously creative and seem more like […]

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Keep It a Secret

My blog updates are getting further and further apart, and what you’re about to read isn’t even an official Sally Cohen PR post. It’s a personal story that I would like to share because it’s time to stop keeping secrets. I was never a very outspoken person, especially about politics. For most of my life, […]

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AN ATTITUDE OF GRATITUDE

It’s been a long journey to my new office. Not physically, as it’s just down a flight of stairs and at the other side of my home. As I sit in front of my new computer on my refinished desk in a much larger space – with two windows! – I see a reflection of […]

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WHY I DO WHAT I DO (or: Dirty Little Secrets)

Instead of ending with a PR tip, I’m starting out this spring missive with one: it’s not just what we do, but why we do it that matters. That’s true in life but also in journalism. Every (good) story I produced during my 13 years as a TV arts/entertainment reporter was a human interest story driven by […]

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