SALLY COHEN PR

PR as creative as you are.

Sally Cohen PR

PR for Arts

Sally Cohen PR is a hands-on, boutique public relations firm that specializes in promoting artists, arts and cultural organizations, and arts-related businesses. Located in Rochester, NY, this passionate, hardworking team creates imaginative and successful publicity campaigns for its valued clients locally, regionally, nationally and internationally.

Sally Cohen was a professional music and theatre artist for more than two decades, followed by 13 years as a TV entertainment/arts reporter and anchor. Combining these two fields of expertise in 2005, Sally started Sally Cohen PR, and has successfully advocated for some of Rochester’s most creative and talented individuals and groups ever since.

Sally Cohen PR is guided by Sally’s knowledge of what makes a great media story, her love of creativity, her work ethic, and her attention to detail. Her intimate understanding of the needs of both artists and media has allowed her to become a highly sought-after and well-respected publicist in the Greater Rochester area.

Developing honest and professional but friendly relationships with clients, partners and media is integral to Sally Cohen PR; creating synergy, win/win situations and community connections for clients is a special passion. Sally Cohen PR can become a valuable partner in realizing your short and long-term public relations goals by providing services tailored to your needs and budget.

Photo Credit: PUSH Physical Theatre

 

Sally Cohen knows the music and arts business, understands the life of the artist, and … I would trust her completely with my image and product.

Jeff Tyzik, RPO Principal Pops Conductor

I have the utmost respect for Sally’s business ethics. She promotes only what she believes in and therefore really cares for her clients. She will share her thoughts and insights on projects to ensure that, as a member of the team, she’s not only doing the best promotion you can hope for, but she’s promoting the best product or service you can offer.

Larry Moss, Founder and Creative Director, Airigami

We hired Sally Cohen PR for PUSH’s first run at Rochester’s Geva Theatre Center in 2008. Sally was proactive, dedicated and passionate – not only about the performances, but about our entire public image. Her attention to detail and reputation as a professional in both the media and arts culture resulted in sold out houses for our first public performances in Rochester. Since then, Sally has been an invaluable part of our team, helping to make PUSH a Rochester institution.

Darren Stevenson, Co-Founder and Co-Artistic Director, PUSH Physical Theatre

I receive many, many press releases during any given week, but Sally Cohen’s emails always grab my attention. They are full of personality, well-researched, and have all the information I need to pursue a story. She is also fantastic about follow-up and gracious in her doggedness to promote her clients. I’ve worked on countless stories with her as both a magazine editor and an arts writer, and it’s always a positive experience.

Leah Stacy, Rochester-based Journalist and Editor

The creativity, clarity, timeliness and obvious knowledge of media’s needs are evident in every release Sally Cohen sends us. The industry needs more people like Sally.

Gary Turner, TWC News Special Projects Director