Established live-events company pivots to virtual model
New studio provides socially-distanced, safe, state-of-the-art streaming
Rochester, NY – Rochester’s Cheshire Audio Visual was quietly enjoying its most successful year yet, producing impressive live conferences and trade shows for national and global brands, while also creating memorable local events for Highland Hospital, James P. Wilmot Center and more. Then, COVID-19 hit, and business came to a grinding halt in early March. With an uncertain timeline for the safe return of large gatherings, brothers Jamie and Justin Cheshire knew they needed to be flexible and creative in order to keep their employees working.
“Organizations are pivoting to hosting virtual meetings and events, and we’ve pivoted also,” says Director of Marketing & Business Development Justin Cheshire. “We’re bringing our 26 years of experience, top-notch technical team, and superior equipment to providing those services in a 100% safe way.”
To that end, Cheshire Audio Visual has just completed construction of a state-of-the art streaming studio within its 11,000-square-foot existing facility. It features all the bells and whistles, including the latest contactless, PTZ robotic cameras as well as stunning beMatrix LEDSkin® technology, which offers a completely customizable video wall backdrop.
“Not only have we made sure that we comply with strict CDC health and safety standards with social distancing and sanitation procedures, but we take care of every aspect of a project, be it a virtual conference with multiple presenters and an audience of up to a million viewers, or delivering our ‘At Home Plus’ self-setup option with live support right to your door,” explains Cheshire. “The options are really endless, and we’re excited to show potential clients how they can present their messages as professionally as possible.”
The refocus on a regional market includes offering stand-alone services such as video production, installing custom digital signage and displays, and audio/video equipment rentals – areas in which founder and father Steve Cheshire got his start.
“Rising to this pandemic challenge is very important to our second-generation company because – first and foremost – we have assembled a fantastic team of employees over the years and we need to keep them working,” he adds. “All of us are proud that an established company like ours can provide much-needed guidance and support in this new, virtual world.”
More about Cheshire Audio Visual: Founded in 1994, Cheshire Audio Visual’s mission has always been to energize every client’s message by customizing the latest technology to their goals and budgets with pride and integrity. A second-generation, award-winning, full-service audio, visual and lighting company, Cheshire’s meticulous attention to detail ensures seamless delivery and creative execution of events that range from local, intimate functions and technically sophisticated livestreamed presentations, to large-scale, complex international shows. Please visit cheshireav.com for more information.
Media please note: High-resolution images, broadcast-quality b-roll and promotional video are available here: Cheshire AV press assets. Interviews and virtual or live tours can be arranged.
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