Live-events company pivots to virtual model – helps Fringe do the same
New studio will provide safe, state-of-the-art streaming for August 25th event
Rochester, NY – Rochester’s Cheshire Audio Visual will safely stream KeyBank Rochester Fringe Festival’s 2020 lineup announcement via multiple platforms on Tuesday, August 25 at 10:30 AM. An online event for the first time, Fringe’s annual BIG REVEAL has been a much anticipated and well-attended live event in various Fringe venues (The Little, Eastman School of Music’s Hatch Hall, and George Eastman Museum’s Dryden Theatre) since the festival debuted eight years ago. With COVID-19, however, both the 12-day festival (September 15-26) and its BIG REVEAL have pivoted to virtual models.
“We’re very happy to work with the Fringe in order to help create a professional-looking online event for them,” says Director of Marketing & Business Development Justin Cheshire, whose successful, national live-events business came to a standstill in mid-March. “We’re refocusing our 26 years of experience, top-notch technical team, and superior equipment to provide essentially any kind of virtual event in a 100% safe way.”
Along with earning official certification for full compliance with CDC COVID-19 health and safety regulations, Cheshire Audio Visual completed construction of a state-of-the art streaming studio within its 11,000-square-foot existing facility in June. It features all the bells and whistles, including robotic cameras as well as stunning beMatrix LEDSkin® technology, which offers a completely customizable video wall backdrop – all of which will be used during the Fringe event.
Says Festival Producer Erica Fee: “As a small, non-profit arts organization, we are thrilled to be able to harness the power of Cheshire AV to deliver a quality, virtual press conference to online audiences.”
More about Cheshire Audio Visual: Founded in 1994, Cheshire Audio Visual’s mission has always been to energize every client’s message by customizing the latest technology to their goals and budgets with pride and integrity. A second-generation, award-winning, full-service audio, visual and lighting company, Cheshire’s meticulous attention to detail ensures seamless delivery and creative execution of events that range from local, intimate functions and technically sophisticated livestreamed presentations, to large-scale, complex international shows. Please visit cheshireav.com for more information.
Media please note: High-resolution images, broadcast-quality b-roll and promotional video are available here: Cheshire AV press assets. Interviews and virtual or live tours can be arranged.
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