ROCHESTER FRINGE FESTIVALRochester Fringe Festival was pretty much just a twinkle in its board of directors’ eyes when it hired Sally Cohen PR to promote its first festival in September of 2012. The first-ever First Niagara Rochester Fringe Festival more than doubled its expected attendance with over 30,000 visitors, and decided to double itself from 5 to 10 days in 2013. Once again, the Fringe more than doubled its attendance, and 2014’s festival topped 60,000 attendees. Sally Cohen PR is very proud to be a part of a small but passionate and persistent team that has made this celebration of creativity a world-class event in just three years.
The Rochester Philharmonic Orchestra first hired Sally Cohen PR in 2006 to promote its Symphony Showhouse and Symphony on the Erie Canal. In addition to drumming up front-page attention for the floating concert, Sally’s reach extended to CNN Headline News. Fast forward to 2012: the RPO again hires Sally Cohen PR, this time as its general publicist. Now in its third season with this world-class orchestra, Sally Cohen PR is proud to contribute to a steady stream of RPO coverage that consistently raises the profile of this treasured Rochester institution.
AIRIGAMIAirigami = the fine art of folding air. Rochester artist and Airigami founder Larry Moss is world renowned for his incredible full-blown installations, whether it’s a giant Acrocanthosaurus for the Virginia Museum of Natural History, the world’s first piloted balloon sculpture (Fantastic Flying Octopus), or one of his six (so far) Balloon Manors.
When artist Kelly Cheatle joined Airigami in 2009, Airigami began making an international name for itself in the illustration field as well, translating temporary balloon sculpture into permanent art.
Sally became intrigued with Airigami while still a reporter (her first story to go national was Balloon Manor 2004) and Moss became one of her first clients in 2005. Sally Cohen PR’s efforts over the years have earned Airigami an international AP story; multiple CNN Headline stories and other national news coverage; a PBS feature; and appearances on The Martha Stewart Show, Good Morning America, and the Today show.
PUSH Physical Theatre first hired Sally Cohen PR in 2008 to promote its Geva Theatre Center debut, and credits it with that sold-out run. Over the ensuing years, Sally Cohen PR has helped to raise PUSH’s profile on many fronts, including media coverage of the company’s many accomplishments and performances. Most recently, PUSH took second place on the debut season of truTV’s competition show, Fake Off, and tours nationally most of the year. Its annual performances at the First Niagara Rochester Fringe Festival are highly anticipated local events.
Founded in 1996, Prime Time Funk is a 10-piece powerhouse of passionate musicians from Upstate, NY, who write, arrange and perform a world-class combination of funk, jazz and rock. PTF has played multiple times at the Lionel Hampton Jazz Club in Paris as well as at the Xerox Rochester International Jazz Festival, and is the official house band of the Rochester Music Hall of Fame annual awards ceremonies at Eastman Theatre. PTF’s debut CD, Ready and Willing, was co-produced by Grammy® Award-winning producer Jeff Tyzik, Principal Pops Conductor for the Rochester Philharmonic Orchestra. Its self-produced follow-up CD, Hear and Now, is a tribute to the band’s co-founder and original bass player, the late Ralph Ortiz. Sally Cohen PR has been honored to help this incredible band with its PR since 2005.
DEEP Arts (Develop, Explore, Enrich and Perform) is the new name and mission for what was Rochester Children’s Theatre (RCT) for the past 23 years. Sally Cohen PR handled RCT’s PR & Marketing from 2005-2012, and . The name change reflects its transition from a local to a national focus, as well as from a young to an all-ages audience. It also signals a change from a traditional theatrical season to a more flexible model that touches on social and historical issues in addition to RCT’s focus on literature-based work. In May, DEEP Arts will produce Moses Man: A New Musical at Geva Theatre Center.
